Your “imprint” is as simple and as complex as the personality you want to convey. Do you want your writing to wear a suit and tie, and convey straight-forward, no-nonsense verbiage? Or do you want your writing to wear flip flops and cutoffs, and make everyone feel totally at home? This is YOU – at your core. You’re building something that you’re totally and completely passionate about – all your words should let you SHINE through.
One of the biggest mistakes people make is using words that don’t show exactly who they are. One tool you can use in your business planning to set the tone for your work is a thesaurus, and here’s an exercise you can try:
Five words that describe your company
If you had to pick five words and only five words to describe the personality of your company to a complete stranger, what would you say? Here’s my answer:
Most people would think “There’s not a whole lot of connection between ‘fun’ and ‘precise'” but there is, because when you’re sparking lightning, there’s a whole lot of fun to be had in being precise!
Go to a visual thesaurus like http://www.visuwords.com/. Enter your words and see all the spinoffs! It’s a fun way to spark something creative, and you can create a list of words that you want to ensure show up in your work – and convey exactly who you are.