Get Out More

When you’re shepherding a fledgling business through its first steps, it can seem daunting. You’re suddenly CEO and overseer of every penny going in and out — not to mention the company secretary, clerk and maintenance in a lot of cases. So how do you have time to sit down and create your presence online?

I’d love to tell you that there’s a secret that will automatically take all of your most brilliant tidbits about your business and instantaneously turn them into your next blog post and video series, but we don’t yet have an App for that. What you DO have – 24/7 in your full control – is your knowledge, experience and opinions – and there are two super simple ways that you can share them. But you have to get over yourself first and get out more.

Step One: Networking Groups

I can hear you already – but I don’t have the TIME for Networking! If I had time for networking, I would never have found this blog while I was sitting here struggling with how to build my business. 

So here’s the deal: this needs to become part of your What I Do list. How do you get started networking? Join for starters. Look for entrepreneurial groups or groups that share in your passion. Join them and then GO.

Step Two: Video

Your sweet face and soothing voice is something that can make a quick and easy connection with prospective customers. You can use Facebook Live, YouTube videos, or even your own website to post SHORT clips. Give tips, shortcuts, or even just a quick hello and how do you do. What’s important is that you want your content to be VALUABLE. How do you come up with that list? Start by completing this simple statement — when I first started out in this career, I wish someone would’ve told me….



Almost Right Words


Mark Twain once said, “The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning.” That’s the kind of thing that sticks with a writer – finding the right words.

The right words electrify, draw your eye through the page, and create a desire to learn more.  The almost right words send a reader back to Google for the next search down. The right words cast a line from the page and into a person’s psyche — a pebble into a pond of their thoughts that sends ripples through them and creates a connection.

We all want connections. We strive for them as human beings – that sense of belonging, of being cared about or being understood.  It’s all about finding the right frequency – and when you’ve found it, lightning shows up.